Our own experience and research using functional MRIs show that repetition strengthens our ability to retain information. Memorizing facts is added by repetition. My writing what I think I know makes it easier to recall the same information later. Functional MRIs show that repetition results in stronger neural connections as repetition continues.
Research on remembering information (truth or lies) also shows that negation of a truth or lie only reinforces the memory of that information. There is no neural mechanism for negation. In other words, when Nixon said, “I’m not a crook,” what’s re-enforced neurally is “I’m a crook.”
Here is a quote from one of the key researchers on how the brain works on how repetition impacts political messaging:
"The first rule of effective communication is stating the positive in your own terms, not quoting the other side’s language with a negation." -- George Lakoff, The Policyspeak Disaster for Health Care
Keep this in mind as you read or listen to reports on the thousands of lies from our opponents. While those lies are being negated/repeated, the neural connections in our brains are being reinforced. Notice how easy it is to repeat them in discussions with others. Likewise, the positive truths that must be stated are going unsaid. Without repetition of our own positive truths, their repecitve neural connections fade and they are forgotten. They disappear from our discussions.
That leaves us with only negation and repetition of their lies.
We can’t win without repeatedly stating our truths.
What are your truths that you want repeated?
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